Shandong Haifude Machinery Co., Ltd.

Core Idea

Develop the enterprise, fulfill employees, reward shareholders and serve the society.

Learning Concept

Faster learning and faster execution than competitors constitute the only source of competitive advantage.

Development Thinking

Grow the enterprise via continuous talent recruitment, equipment upgrading, technological advancement, strengthened management and improved product cost performance.

Strategic Target

Achieve self-development while helping others grow; forge China’s top brand with outstanding cost performance.

Enterprise Spirit

Keep improving and pursue sustainable development.

Design Concept

An advocate of green design and manufacturing; a pursuer of ecological civilization featuring blue seas and clear skies.

Quality Policy

Prioritize quality and integrity; continuously upgrade product quality and comprehensively elevate service standards.

Quality Objectives

Deliver first-class products and first-class services to surpass customer expectations and satisfy customer demands to the maximum extent.

Management Idea

Quality is the foundation of survival; integrity is the source of growth.

Business Objective

Maximizing customer value is the eternal pursuit of all Haifude staff.

Two Transformations

Shift from selling single products to offering customized Haifude three-lobe Roots blowers, complete problem-solving solutions and system services; shift from product marketing to brand marketing.

Enterprise Style

Act swiftly, take decisive actions, work in a pragmatic manner and adopt precise strategies.

Service Idea

Service is our lifeline; customer satisfaction is our pursuit.

Talent Concept

Employ exceptionally those with both integrity and competence; train those who possess integrity yet limited competence; restrictively engage those capable but lacking integrity; never employ those with neither integrity nor competence.

Staff Team Building

Gradually build a passionate, pragmatic, intelligent, rational and pioneering staff team with shared values.